What are the main physical and financial drivers for your business goals and aspirations? Is it yield per cow, stocking rate, feed cost per litre, tonnes liveweight sold/ha, days away from the business per year…
The list is endless, but it shouldn’t be for you. Once you know what you are trying to achieve and why, you can measure the KPI’s which drive those objectives.

E.g. if your focus is profit, then cost control KPI’s will be top of your list. If it’s quality of life and time away from the business, then it will be hours worked or holidays taken per year or profit KPIs which pay a replacement for your time that need to be recorded. Once you measure these KPI’s, you can benchmark them, highlighting your strengths and weaknesses. This will enable you to change and improve to help your actions to achieve your objectives:

Einstein’s definition of insanity is ‘continuing to do the same thing and expecting a different outcome’!

To help you set your business objectives and the KPIs that drive those objectives, contact Gerard at gerardfinnan@fcgagric.com or your local FCG office.